CRACKER BARREL
REBRAND

Cracker Barrel, an American chain restaurant and gift store, has been pleasing people since 1969. Its southern country theme, a classic for years, desperately needed an upgrade. This rebrand celebrates the comfort and hominess of the old brand we all know and love into a new location: the shopping mall. So eat, shop, relax and we’ll take care of the rest.

Project done at Syracuse University.